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American Family Insurance
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American Family Insurance
American Family Insurance, also abbreviated as AmFam, is a private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. A Fortune 500 company, its revenues were over $9.5 billion in 2017.
Headquarters Madison, Wisconsin, U.S.
Founded 1927; 98 years ago (1927)
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Basic Info

Founded 1927; 98 years ago (1927)
Headquarters Madison, Wisconsin, U.S.
Industry Insurance and finance

We're Here Everyday To Protect Your Dreams

This world is made of dreams. Big, beautiful, exciting, look-what-I-did-here dreams. At American Family Insurance, we see this opportunity everywhere we look. And we believe everyone’s dream is worth protecting. Watch to see what we’re all about.
world family opportunity


Our Vision

To be the most trusted and valued customer-driven insurance company.
trusted


Our Mission

To inspire, protect, and restore your dreams. Because we believe a dream is the most valuable thing you’ll ever own.
inspire protect


Our Values

Accountable, caring, courageous, inclusive, innovative, and trustworthy.
caring inclusive innovative



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