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MS NOW

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MS NOW
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MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. Launched on July 15, 1996, and headquartered at 30 Rockefeller Plaza in Manhattan, the channel

primarily broadcasts rolling news coverage and liberal-leaning political commentary.
Headquarters 30 Rockefeller Plaza, Manhattan, New York City
Launched July 15, 1996 (1996-07-15)
Owner NBCUniversal (Comcast)
Country United States
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Basic Info

Country United States
Headquarters 30 Rockefeller Plaza, Manhattan, New York City
Launched July 15, 1996 (1996-07-15)

Development

MSNBC was established in 1996 under a strategic partnership between NBC and Microsoft. NBC executive Tom Rogers was instrumental in developing the partnership. James Kinsella, a Microsoft executive, served as president of the online component, MSNBC.com, and represented the technology company in the

joint venture. Microsoft invested $221 million for a 50 percent share of the cable channel. MSNBC and Microsoft shared the cost of a $200 million newsroom in Secaucus, New Jersey, for msnbc.com. The network took over the channel space of NBC's two-year-old America's Talking (AT) network, although in most cases cable carriage had to be negotiated with providers who had never carried AT.
partnership online component technology joint venture channel network space


Online

MSNBC and its website msnbc.com were launched concurrently. Unlike the network, msnbc.com was operated as the general online news outlet of NBC News in partnership with Microsoft's MSN.com portal. The network and website were editorially separate at the time.

network online news partnership



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